Helping You Sell Your Home

Preparing to Sell

During your pre-listing preparation meeting we will provide you a free analysis for your home which will include a recommended repair list with bids from some preferred vendors that offer us advantageous pricing for our listings and a general timeline for completing the repairs. We will make specific recommendations which will return a 200%, 300% or 400% return when selling the home. Once we agree on the preparation plan, we immediately put our team of professionals to work for you to make the process simple and hassle free.

Strategic Planning

Once your home is ready to market we will determine the best price based on market considerations and competing homes in the area. With over 90% of buyers starting their search online it’s critical to make your home appear in the best light possible when we photograph it. The home will be staged and made ready for our professional, high-end photography, videos, full-color, multi-page listing brochure, online marketing, custom website, and advertisement placements. We will conduct a full suite of inspections so that Buyers have confidence in knowing they are purchasing a great home.

Active Marketing

Step 3 is active Marketing. We will run several online and Facebook campaigns to help promote your home to potential buyers in your area./ We will hold open houses for the property until the home is sold, with the exception of some holidays. We find that Open Houses are a great way to bring in Buyer traffic and often leads to a quicker sale of the home. Our client’s listings enjoy premium placement on the top 4 most visited real estate websites on the internet: Realtor.com, Trulia, Zillow ad Homes.com. We also create a personalized page on our website just for your home!

Sellers Checklist

Download our free guide and let us help you understand and feel comfortable with the process.

INTERIOR

Clean Everything

Buyers expect a spotless house, inside and out. So clean everything, especially your windows and windowsills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms.

Cut the Clutter

People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unit to eliminate clutter in your garage and attic.It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don’t let anything detract from making your best first impression.

Closets

They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets look spacious.

Paint

A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that appeal to the most people, such as beige or white.

Carpet Check

If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home faster. Again, light, neutral colors, such as beige, are best. If you don’t replace it, you can suggest to potential buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal. At the very least, have your carpet cleaned.

Repairs and Renovations

It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs from your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home-improvement efforts look messy, shoddy, or amateurish.

Leaks and Moisture

Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made.

PLAN AHEAD

Create a plan to enhance your property. Keep a notebook for your selling project, and as you stroll through your yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive improvements and minor repairs go far toward attracting serious buyers. But remember, those seemingly insignificant problems you’ve learned to live with can actually discourage potential buyers. Here are ideas for increasing your home’s appeal in order to sell it quickly at the best price.

EXTERIOR

Curb Appeal

The “Wow” factor that first visual, high-impact impression your home makes on potential buyers can turn a looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential buyer. How does it look? Does it “wow” you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for sale. To get them through your door, do what you can to make your property look like someone’s dream home.

Paint/Stain

If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster. And whether you do it yourself or hire someone, you’ll also increase your home’s value.

In the Yard

Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it’s attractive on the inside, too.

Prune bushes and hedges; trim trees.

Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed.

Clean up and dispose of pet mess.

Weed your gardens; add fertilizer and mulch; then plant colorful flowers.

In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.

Stack firewood, clean out birdbaths, repair and paint fences.

The Front Door

An attractive entry catches a buyer’s eye and says, “Welcome,” so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.